The research delves into the workings of the early visual cortex, a part of the brain associated with visual experiences, including the ability to visualize images in our minds. A unique group of individuals, known as those with "aphantasia," cannot form mental images at all. The study aimed to understand what happens in the brains of these individuals when they attempt to visualize. Using advanced brain imaging techniques, the researchers observed the activity in the primary visual cortex during attempts at mental imagery. In people without aphantasia, this part of the brain showed patterns that matched their visual experiences. However, for those with aphantasia, the brain activity was different and couldn't be matched with typical visual perceptions. Additionally, when these individuals were exposed to visual stimuli, their brain responses were weaker compared to those without aphantasia. In essence, the study found that even though people with aphantasia can't visualize, there's still some form of representation in their visual cortex. However, this representation might be less detailed or different from the usual sensory information. This discovery challenges the traditional belief that activity in the primary visual cortex always corresponds to typical visual experiences.