Content Marketing Specialist

Role Description

The Aphantasia Network is seeking a Content Marketing Specialist with a flair for storytelling and a strategic mindset to enhance our brand presence and engage our community through compelling content. Collaborating closely with the Event Coordinator and Community Editor, you will be responsible for creating and disseminating content across social media, the web, and email platforms, ensuring our message resonates and our events and initiatives gain the visibility they deserve.

Responsibilities

  • Develop and execute a content marketing strategy that aligns with the Aphantasia Network’s goals and initiatives.
  • Create engaging content for various platforms, including social media posts, blog articles, email newsletters, and promotional materials for events.
  • Work in tandem with the Event Coordinator to craft promotional campaigns that effectively advertise upcoming events and drive participation.
  • Partner with the Community Editor to ensure fresh and relevant content is consistently shared with our audience.
  • Manage content calendars and scheduling to ensure a steady stream of content across all channels.
  • Write, edit, and proofread content, maintaining a high standard of clarity, effectiveness, and appeal.
  • Analyze content performance metrics and use insights to optimize future content strategies.
  • Engage with the community by responding to comments and inquiries in a manner that builds relationships and encourages dialogue.
  • Ensure brand consistency in style, quality, and tone of voice across all content.

Requirements

  • Proven experience in content creation, social media management, and email marketing.
  • Strong writing and editing skills, with the ability to produce content that engages and informs diverse audiences.
  • Understanding of content marketing tactics such as digital advertising, and social media marketing.
  • Ability to work collaboratively with cross-functional teams to produce synergistic content that amplifies our message.
  • Proficiency with content management systems, email marketing tools, and social media platforms.
  • Analytical skills to evaluate the effectiveness of content marketing strategies.
  • Creativity, adaptability, and the ability to thrive in a fast-paced environment.
  • A strong commitment to the mission of the Aphantasia Network and a passion for building community through content.

As a Content Marketing Specialist, your role is to captivate and educate our audience, spreading awareness about aphantasia and the Aphantasia Network’s work. Your content will not only inform but also inspire action and engagement, playing a crucial role in the growth and impact of our organization.

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