Vividness Of Visual Imagery Questionnaire

How vivid is your mind’s eye?

VVIQ, the Vividness of Visual Imagery Questionnaire, explores the vividness of your visual imagination. It was created in 1973 by British psychologist David Marks and is proven to be an accurate test of the vividness with which you can see people, objects, or settings in your mind’s eye.

VVIQ Instructions

For each scenario try to form a mental picture of the people, objects, or setting. Rate how vivid the image is using the 5-point scale. If you do not have a visual image, rate vividness as ‘1’. Only use ‘5’ for images that are as lively and vivid as real seeing. The rating scale is as follows:

No image at all, I only “know” I am thinking of the object
Dim and vague image
Moderately realistic and vivid
Realistic and reasonably vivid
Perfectly realistic, as vivid as real seeing

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Think of some relative or friend whom you frequently see (but who is not with you at present) and consider carefully the picture that comes before your mind’s eye.

The exact contours of face, head, shoulders and body.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

Characteristic poses of head, attitudes of body etc.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

The precise carriage, length of step etc., in walking.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

The different colors worn in some familiar clothes.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

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Q1 – Friend

Visualise a rising sun. Consider carefully the picture that comes before your mind’s eye.

The sun rising above the horizon into a hazy sky*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

The sky clears and surrounds the sun with blueness.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

Clouds. A storm blows up with flashes of lightning.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

A rainbow appears.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

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Q2 – Sky

Think of the front of a shop which you often go to. Consider the picture that comes before your mind’s eye.

The overall appearance of the shop from the opposite side of the road.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

A window display including colours, shapes and details of individual items for sale.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

You are near the entrance. The colour, shape and details of the door.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

You enter the shop and go to the counter. The counter Assistant serves you. Money changes hands.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

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Q3 – Shop

Finally think of a country scene which involves trees, mountains and a lake. Consider the picture that comes before your mind’s eye.

The contours of the landscape.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

The colour and shape of the lake.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

The colour and shape of the trees.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

A strong wind blows on the trees and on the lake causing reflections in the water.*

No image at all, you only “know” that you are thinking of the object

Dim and vague; flat

Moderately clear and lively

Clear and lively

Perfectly clear and lively as real seeing

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Q4 – Landscape

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Total Score

Name*

Email*

Optional: Help us better understand imagery differences

Complete the following questions.

Country

Where do you live?

City

What city do you live in?

First Language

What is your first language?

Date of Birth

What is your date of birth?

Gender

What is your gender?

Education

What is the highest level of school you have completed or the highest degree you have received?

Industry

Which of the following categories best describes the industry you primarily work(ed) in?

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Age

What category below includes your age?

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Vividness of Visual Imagery Questionnaire

How vivid is your mind’s eye?

VVIQ Instructions

Think of some relative or friend whom you frequently see (but who is not with you at present) and consider carefully the picture that comes before your mind’s eye.

Visualise a rising sun. Consider carefully the picture that comes before your mind’s eye.

Think of the front of a shop which you often go to. Consider the picture that comes before your mind’s eye.

Finally think of a country scene which involves trees, mountains and a lake. Consider the picture that comes before your mind’s eye.

Optional: Help us better understand imagery differences

Complete the following questions.

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