Aphantasia Logo
Back to all research
Aphantasia Logo

Building awareness and understanding of aphantasia through research, education, and community support.

About

  • What is Aphantasia?
  • What is Hyperphantasia?
  • Take Assessment
  • Getting Started
  • Newsletter
  • About Us
  • Contact

Community

  • Premium Membership
  • Find support
  • Discussions
  • Events
  • Visualize

For Professionals

  • Overview
  • Free Introduction
  • Counselor Training
  • Educator Training
  • List Your Practice
  • Pricing & Bundles

Resources

  • Articles & Stories
  • Videos & Interviews
  • Aphantasia Course
  • FAQs

Research

  • Research Library
  • Participate in Studies
  • Recruitment Services

© 2026 Aphantasia Network. All rights reserved.

  • Terms and Conditions
  • Privacy Policy
Aphantasia Logo
Back to all research
Aphantasia Logo

Building awareness and understanding of aphantasia through research, education, and community support.

About

  • What is Aphantasia?
  • What is Hyperphantasia?
  • Take Assessment
  • Getting Started
  • Newsletter
  • About Us
  • Contact

Community

  • Premium Membership
  • Find support
  • Discussions
  • Events
  • Visualize

For Professionals

  • Overview
  • Free Introduction
  • Counselor Training
  • Educator Training
  • List Your Practice
  • Pricing & Bundles

Resources

  • Articles & Stories
  • Videos & Interviews
  • Aphantasia Course
  • FAQs

Research

  • Research Library
  • Participate in Studies
  • Recruitment Services

© 2026 Aphantasia Network. All rights reserved.

  • Terms and Conditions
  • Privacy Policy
Ask AI About This Paper
Ask AI About This Paper

New Directions in Mental-Imagery Research

DOI: 10.1177/0963721414532287
Tags:
Measurement & Assessment
Pearson, J. (2014). New directions in mental-imagery research. Current Directions in Psychological Science, 23(3), 178–183. doi:10.1177/0963721414532287

Abstract

Mental imagery typically involves the voluntary retrieval and representation of a sensory memory, but it can also sometimes be involuntary. Despite mental imagery having been a topic of interest for thousands of years, the methodological tools necessary to scientifically probe its underlying mechanisms have only recently been developed. New methods in behavioral psychophysics (the binocular-rivalry technique) and brain imaging (decoding techniques) have been developed and utilized to uncover many new insights into the mechanisms and brain areas involved in mental imagery. These insights are igniting further empirical and theoretical work into imagery itself as well as its role in many high-level cognitive processes and mental disorders.

Authors

  • Joel Pearson35

New Directions in Mental-Imagery Research

DOI: 10.1177/0963721414532287
Tags:
Measurement & Assessment
Pearson, J. (2014). New directions in mental-imagery research. Current Directions in Psychological Science, 23(3), 178–183. doi:10.1177/0963721414532287

Abstract

Mental imagery typically involves the voluntary retrieval and representation of a sensory memory, but it can also sometimes be involuntary. Despite mental imagery having been a topic of interest for thousands of years, the methodological tools necessary to scientifically probe its underlying mechanisms have only recently been developed. New methods in behavioral psychophysics (the binocular-rivalry technique) and brain imaging (decoding techniques) have been developed and utilized to uncover many new insights into the mechanisms and brain areas involved in mental imagery. These insights are igniting further empirical and theoretical work into imagery itself as well as its role in many high-level cognitive processes and mental disorders.

Authors

  • Joel Pearson35
Aphantasia Logo

What This Study Is About

This research explores how we can objectively measure mental imagery—the ability to picture things in the mind—without relying solely on what people say they see. It examines how "seeing" with the mind's eye actually changes how our eyes perceive the physical world.

How They Studied It

The researcher reviewed several studies using a technique called "binocular rivalry." In these experiments, participants are shown two different images at the same time—for example, a green pattern to the left eye and a red pattern to the right eye. Normally, the brain flips back and forth between seeing one or the other. Before the images appear, participants are asked to imagine one of the patterns (like the green one). Researchers then track which image the person actually sees first to determine if their mental image "primed" their physical vision.

What They Found

The study found that imagining an object makes a person significantly more likely to see that same object when it is physically presented. This "priming" effect is stronger in people who report having vivid mental imagery and weaker or non-existent in those with aphantasia (the inability to visualize). Brain scans also showed that when people imagine something, the same parts of the brain used for actual seeing (the visual cortex) become active, essentially "decoding" the mental image into a physical-like representation.

What This Might Mean

This suggests that mental imagery is not just a "feeling" but a measurable sensory event that uses the same brain hardware as regular sight. It provides a way to prove that aphantasia is a real sensory difference rather than just a difference in how people describe their thoughts. However, the study notes that while we can see that the brain is active, we are still learning exactly how it builds these internal pictures.

One Interesting Detail

The research showed that mental imagery is so similar to actual seeing that it can be disrupted by physical light. If a participant is in a room with bright, uniform light, their ability to "prime" their vision with a mental image decreases, suggesting the physical light "crowds out" the mind's eye.
This summary was generated by AI and may contain errors. Always refer to the original paper for accuracy.
Most-Cited Researchers
Top 10 researchers by number of papers published in Aphantasia
1

Joel Pearson

35
2

Merlin Monzel

30
3

Adam Zeman

20
4

Rebecca Keogh

17
5

Martin Reuter

16
6

Juha Silvanto

14
7

Paolo Bartolomeo

11
8

Carla Dance

10
9

Jianghao Liu

9
10

Fraser Milton

9
Recruit the largest aphantasia cohort on earth

97.4K+ users & subscribers across the imagery spectrum, plus 1.5M+ survey responses in our dataset. Skip the recruitment bottleneck and run your study with the community we've built for a decade.

Partner with us