Visual imagery vividness appears to be independent of perceptual and memory precision

Abstract

Visual mental imagery, or the ability to see with the mind’s eye, varies between individuals. The vividness of visual imagery ranges from people with aphantasia who experience no mental image at all, to those with hyperphantasia who experience very clear and vivid mental imagery. In the present study we investigated the possible connection between the vividness of visual mental imagery and precision of information retrieval from visual memory. We predicted that people experiencing weak or no mental imagery are poorer at retrieving information with great details from memory, such as the color of objects, than those experiencing strong and vivid mental imagery. This was tested in three experiments: a visual perception task, a visual working memory task, and a long-term visual memory task. The Vividness of Visual Imagery (VVIQ) questionnaire was used to assess imagery vividness. The perception task served as a control. A colored sample object and a grayscale test object were presented simultaneously. In the working memory and long-term memory tasks, a delay was added between the presentation of colored sample objects and grayscale test objects. Participants were asked to adjust the test object’s color until it matched that of the corresponding sample object. Our findings indicate no association between mental imagery vividness and memory precision. Possible explanations for this lack of an association are discussed.