How many times have you watched a book adaptation on film or TV, and felt disappointed when a scene wasn’t quite how you’d pictured it? Or perhaps a character looked nothing like you’d imagined them to look?
Most people, when asked to form an image of a person they’re familiar with, can see it within their mind. In other words, it’s a visual, mental experience – similar to what we would see if the person were in front of us.
But it turns out that this isn’t true for everyone. Some people, when asked to form an image, will report they cannot “see” anything. This recently-identified variation of human experience was named in 2015 as aphantasia. It is estimated that 2% to 5% of the population have a lifelong inability to generate any images within their mind’s eye.
But, how do you recall details of an object or an event if you cannot actually see it in your mind? This is a question my colleagues and I sought to investigate in one of our recent studies.
Studying Aphantasia
We assessed visual memory performance between individuals with aphantasia compared to those who had typical imagery.
In the study, participants were shown three images of a living room, a kitchen and a bedroom, and were asked to draw each from memory. Their drawings were objectively reviewed by over 2,700 online scorers who assessed the object details (what objects looked like) and spatial details (the size and location of objects).
We expected people with aphantasia might find it difficult to draw an image from memory as they can’t summon these pictures in their mind’s eye.
Examples of drawings from the experiment.
Zoe Pounder, Author provided
Our findings showed people with aphantasia drew the objects of the correct size and location, but they provided less of the visual details such as colour and also drew a fewer number of objects compared to typical imagers.
Some participants with aphantasia noted what the object was through language – such as writing the words “bed” or “chair” – rather than drawing the object. This suggests those with aphantasia could be using alternative strategies such as verbal representations rather than visual memory. These differences in object and spatial detail weren’t due to differences in artistic ability or drawing effort.
Our results suggested people with aphantasia have intact spatial imagery abilities – the ability to represent the size, location and position of objects in relation to each other. This finding has been reinforced in another of our studies examining how people with aphantasia perform in a number of imagery-related memory tasks.
We found people who lacked the ability to generate visual imagery performed just as well as people with typical imagery in these tasks. We also found similarities in performance within the classic mental rotation imagery task, in which people look at shapes to work out if they are the same shape rotated or different shapes.
This performance suggests that you don’t need to “see” with the mind’s eye to carry-out these tasks. On the other hand, it’s been documented that some people with aphantasia – but not all – are more likely to report difficulties with recognising faces and also report a poor autobiographical memory – the memory of life events – a type of memory thought to rely heavily on visual imagery.
People with aphantasia also describe other variations in their experience. Not everyone with aphantasia has a complete lack of imagery experience across all senses. Some might be able to hear a tune in their mind, but not be able to imagine visual images associated with it.
Similarly, research has shown that despite the inability to generate on-demand visual imagery, some people with aphantasia may still report experiencing visual imagery within dreams. Others say their dreams are non-visual – made up of conceptual or emotional content.
These fascinating variations illustrate some of the invisible differences that exist among us. Although many people with aphantasia may not be aware they experience the world differently, what we do know is people with aphantasia live full and professional lives. In fact, it’s been shown that people with aphantasia work within a range of both scientific and creative industries.
For many, visual imagery is intrinsic to how they think, remember past events and plan for the future – a process they engage in and experience without actively trying to. We don’t yet know why such imagery variation exists or the underlying basis. But, as aphantasia has shown, many of our mental experiences are not experienced universally. There are in fact a number of unknowing yet intriguing variations among us.
How many times have you watched a book adaptation on film or TV, and felt disappointed when a scene wasn’t quite how you’d pictured it? Or perhaps a character looked nothing like you’d imagined them to look?
Most people, when asked to form an image of a person they’re familiar with, can see it within their mind. In other words, it’s a visual, mental experience – similar to what we would see if the person were in front of us.
You’ve used your five free reads
Members read everything here, and put their own questions to the researchers at live talks.
Every talk recorded, with the questions
The members’ Discord, between talks
The Aphantasia Explained course, with Annual
Prices in US dollars, plus tax where it applies. 30 days to change your mind.
Sources
2018
Visual working memory performance in aphantasia
Jacobs, Schwarzkopf and Silvanto · Cortex
2015
Lives without imagery – Congenital aphantasia
Zeman, Dewar and Della Sala · Cortex
2021
Quantifying aphantasia through drawing: Those without visual imagery show deficits in object but not spatial memory
Bainbridge and colleagues · Cortex
2020
Phantasia–The psychological significance of lifelong visual imagery vividness extremes
Post-doctoral <a href="https://scholar.google.com/citations?user=-eoowlMAAAAJ&hl=en">researcher</a> investigating aphantasia, visual imagery, auditory imagery and memory. Visiting Lecturer at University of Westminster.
Was this helpful?
Image-Free Insights
A short note from our founder, Tom Ebeyer, every other week, plus occasional news and invitations to take part in studies. Change what you get from any email.
Aphantasia and ADHD: You Asked, We Dug Into the Research
If you've ever felt like your aphantasia and ADHD are tangled together in ways you can't quite explain, you're not alone. Researchers are beginning to untangle that same thread — and what they're finding suggests the mind's eye depends on attention in ways we're only starting to understand.
Tom Ebeyer · October 2025
Mental Health Breakthrough: Aphantasia Does Not Shield Against PTSD
How aphantasia affects mental health treatment, revealing that while aphantasics don't experience visual flashbacks, they still feel emotions intensely, requiring alternative therapeutic approaches beyond traditional imagery-based techniques.
Reshanne Reeder · March 2025
Unconscious Imagery in Aphantasia: Understanding The Scientific Debate
Have you ever described a memory in vivid detail despite seeing nothing in your mind? It raises a fascinating question: could our brains be processing images... we just can't consciously access?