New research from the University of Lyon suggests that people with aphantasia may actually reason faster on certain logic problems—a finding that challenges the long-held assumption that mental imagery helps us think.

New research from Wilma Bainbridge and her team at the University of Chicago reveals that people with aphantasia still remember pictures better than words—a finding that upends one of psychology's most influential theories about how memory works.

For years, researchers asked how vivid people's mental images are in general. William Duckett asked a different question—and discovered something that's reshaping how we understand imagery and memory.

What if everything you thought you knew about creativity was wrong? The scientist who discovered aphantasia unveils the "new science of imagination" and explains why visualization might not be essential to human creativity.

Wilma Bainbridge shares insight into how we can use drawings to uncover what's inside the memory of people with aphantasia in this presentation from the 2021 Extreme Imagination Conference.