Vividness of Visual Imagery Questionnaire

Abstract

The Vividness of Visual Imagery Questionnaire (VVIQ) is a test that measures the clarity of mental images in people's minds. It consists of 16 items that ask participants to visualize things like a friend or a country scene and rate the clarity of the image on a 5-point scale. The questionnaire is reliable, according to a study with psychology students, which found that it had a high level of consistency over time. This tool can be useful for researchers studying the relationship between mental imagery and various cognitive processes.

Authors

• David F. Marks2