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Back to all research
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Building awareness and understanding of aphantasia through research, education, and community support.

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Ask AI About This Paper

Utilizing Aphantasia to Examine Embodied Cognition in the Visual Modality

DOI: 10.33011/cuhj20264961
Moskoff, T. (2026). Utilizing aphantasia to examine embodied cognition in the visual modality. University of Colorado Honors Journal. doi:10.33011/cuhj20264961

Abstract

This study investigated the role of mental visual imagery in language processing. Specifically, data was collected on participants with and without aphantasia – a condition wherein no mental visual imagery occurs – and their reaction times were compared in a property verification task. In the study, 39 participants (12 with aphantasia, 27 with mental visual imagery) answered a series of true/false questions focused on visual or motor modalities. Sentences were paired, with the Match condition being a visually-embedded sentence (e.g., coins can be metallic) followed by another visually-embedded sentence (e.g., grapes can be purple), and the Mismatch condition being a visually-embedded sentence (e.g., coins can be metallic) followed by a motor-embedded sentence (e.g., tires can be slashed). In the Mismatch condition, participants with intact mental visual imagery were expected to answer the second, motor-embedded sentence slower than the first, visually-embedded sentence (i.e. experience a switching cost). In the Match condition, participants were expected to answer with an equal or faster speed to the second, visually-embedded sentence. Both of these results would’ve been in accordance with past research in the field of linguistic embodied cognition (Pecher et al., 2003). On the other hand, participants with aphantasia were not expected to experience a switching cost in the Mismatch condition, nor a priming effect in the Match condition. Findings showed, however, that no switching costs or priming effects were observed for either group. That being said, a statistically significant reaction time difference overall was found between the Aphantastia and Visual Imagery groups, with the Aphantasia group responding faster than the Visual Imagery group in both conditions. Implications for differences in language processing between these two groups therefore merits further investigation, in order to better understand differences in how language is processed across the population.

Authors

  • Tessa Moskoff1
Ask AI About This Paper

Utilizing Aphantasia to Examine Embodied Cognition in the Visual Modality

DOI: 10.33011/cuhj20264961
Moskoff, T. (2026). Utilizing aphantasia to examine embodied cognition in the visual modality. University of Colorado Honors Journal. doi:10.33011/cuhj20264961

Abstract

This study investigated the role of mental visual imagery in language processing. Specifically, data was collected on participants with and without aphantasia – a condition wherein no mental visual imagery occurs – and their reaction times were compared in a property verification task. In the study, 39 participants (12 with aphantasia, 27 with mental visual imagery) answered a series of true/false questions focused on visual or motor modalities. Sentences were paired, with the Match condition being a visually-embedded sentence (e.g., coins can be metallic) followed by another visually-embedded sentence (e.g., grapes can be purple), and the Mismatch condition being a visually-embedded sentence (e.g., coins can be metallic) followed by a motor-embedded sentence (e.g., tires can be slashed). In the Mismatch condition, participants with intact mental visual imagery were expected to answer the second, motor-embedded sentence slower than the first, visually-embedded sentence (i.e. experience a switching cost). In the Match condition, participants were expected to answer with an equal or faster speed to the second, visually-embedded sentence. Both of these results would’ve been in accordance with past research in the field of linguistic embodied cognition (Pecher et al., 2003). On the other hand, participants with aphantasia were not expected to experience a switching cost in the Mismatch condition, nor a priming effect in the Match condition. Findings showed, however, that no switching costs or priming effects were observed for either group. That being said, a statistically significant reaction time difference overall was found between the Aphantastia and Visual Imagery groups, with the Aphantasia group responding faster than the Visual Imagery group in both conditions. Implications for differences in language processing between these two groups therefore merits further investigation, in order to better understand differences in how language is processed across the population.

Authors

  • Tessa Moskoff1
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What This Study Is About

This research explores whether we need to "see" things in our mind to understand language. It tests a theory called embodied cognition, which suggests that when we hear a word like "ocean," our brain understands it by activating the same visual parts of the brain used to actually look at the sea.

How They Studied It

The researcher compared people with aphantasia—the inability to create mental images—to those with typical imagery. Participants completed a "modality switching" task where they had to quickly verify if certain properties applied to objects (for example, "leaves—green" or "blender—loud"). The study measured how long it took people to switch between different senses, such as moving from a sound-based description to a sight-based one.

What They Found

The study found that people with aphantasia still experienced a "switching cost"—a slight delay when moving between different senses—just like people who can visualize. Even though aphantasics do not experience conscious mental pictures, their brains still showed signs of processing sensory information to understand the words. This suggests that the brain might be doing "visual" work behind the scenes, even if no image appears in the mind's eye.

What This Might Mean

These results suggest that conscious mental imagery (the "picture" in your head) might not be the primary tool the brain uses to understand language. Instead, the brain may use unconscious sensory simulations. However, because this was a smaller study, more research is needed to see if these findings hold true across larger groups and different types of language tasks.

One Interesting Detail

The study highlights a "weak" versus "strong" version of the theory: the "strong" version says you must simulate the sense to understand the word, while the "weak" version says the simulation just happens alongside understanding. The fact that aphantasics showed the same patterns as others supports the idea that these brain processes happen automatically, whether we "see" them or not.
This summary was generated by AI and may contain errors. Always refer to the original paper for accuracy.