Mental Imagery Research: Understanding Aphantasia and the Mind’s Eye with Joel Pearson

The accidental discovery that became the foundation for objective measurement techniques in mental imagery and aphantasia research.

Introduction to Mental Imagery Research

Mental imagery, often referred to as the “mind’s eye,” represents one of the most fascinating areas of cognitive neuroscience. Professor Joel Pearson, founder and director of the Future Minds Lab at the University of New South Wales, has emerged as a world expert in mental imagery and aphantasia research. His groundbreaking work has revolutionized our understanding of how the brain creates and processes mental imagery.

The Accidental Discovery That Changed Mental Imagery Research

Pearson’s journey into mental imagery research began with an unexpected discovery while working at Vanderbilt University. While programming an experiment involving red and green patterns for binocular rivalry research, he decided to imagine one of the patterns before triggering the visual illusion. Remarkably, he saw exactly what he had imagined, leading to the realization that mental imagery could directly influence visual perception.

This accidental discovery became the foundation for objective measurement techniques in mental imagery research, moving beyond traditional self-report questionnaires to more reliable, scientific methods.

Understanding Aphantasia: When Mental Imagery is Absent

Aphantasia, the inability to create voluntary mental imagery, affects approximately 1-4% of the population. This condition represents just one point on a fascinating spectrum of visualization abilities that scientists are only beginning to understand.
Through years of investigation, researchers have identified several key factors that influence mental imagery strength, often in counterintuitive ways.

Brain Structure and Mental Imagery

  • Visual cortex size: Paradoxically, people with smaller visual cortices tend to have stronger mental imagery
  • Cortical excitability: Quieter neurons in the visual cortex correlate with stronger mental imagery abilities
  • Neural noise: Lower background neural activity appears to support better mental imagery

Types of Aphantasia

The complexity of aphantasia extends far beyond visual imagery. Research has revealed that the condition exists across multiple sensory domains, with approximately 25% of people with aphantasia experiencing what researchers call “multi-sensory aphantasia”—affecting all senses, including the ability to hear music in their mind, taste imagined flavors, or smell remembered scents. Scientists have identified three distinct categories of aphantasia based on which senses are affected:

  • Visual aphantasia: Inability to create visual mental images
  • Multi-sensory aphantasia: Affects approximately 25% of people with aphantasia, involving all senses
  • Isolated sensory aphantasia: Affecting only specific senses like auditory or olfactory imagery

What Causes Aphantasia?

Mental imagery research has uncovered two distinct origins of aphantasia that provide crucial insights into how visualization abilities develop and can be affected throughout life. Congenital aphantasia appears to be present from birth, often running in families and suggesting significant genetic components. This form affects the vast majority of people with the condition and currently has no known treatment or intervention.

Acquired aphantasia, much rarer than its congenital counterpart, can result from brain injuries, strokes, accidents, surgery, or certain medications. This form demonstrates that visualization abilities can be lost later in life, providing valuable insights into the brain regions and networks responsible for mental imagery. In some cases, particularly when caused by psychological factors, acquired aphantasia may be reversible with appropriate treatment.

The Neuroscience Behind Mental Imagery

Recent advances in mental imagery research have employed brain stimulation techniques to demonstrate the malleable nature of visualization abilities. Studies show that specific types of brain stimulation can temporarily enhance or diminish mental imagery strength in people who already possess some visualization capacity.

Objective Measurement of Mental Imagery

Moving beyond subjective questionnaires, researchers now use several objective methods:

  • Binocular rivalry techniques: Measuring how mental imagery influences visual perception
  • Physiological measurements: Including skin conductance and pupil response
  • Brain imaging: Using fMRI to observe neural activity during mental imagery tasks

Mental Imagery and Memory: Complex Relationship

The relationship between mental imagery and memory systems has proven particularly complex and fascinating through detailed research studies. People with strong mental imagery often use visualization as a memory aid for short-term recall tasks, employing techniques like “memory palaces” where they imagine placing objects in familiar spaces to enhance memory performance.

However, those with aphantasia develop equally effective alternative memory strategies that rely on different brain networks, often achieving similar performance levels despite using fundamentally different cognitive approaches. This reveals the remarkable adaptability of human cognition and the brain’s ability to find multiple pathways to the same functional outcomes.

Mental imagery significantly influences episodic memory—our recollections of life experiences and personal history. While people with aphantasia retain their memories fully, these memories contain fewer sensory details and may differ in the number of retrievable specifics. Paradoxically, this limitation may actually be beneficial, as research suggests that people without mental imagery may be less prone to false memories and have more stable, accurate recollections over time.

Mental Imagery and Emotional Regulation

Perhaps the most significant findings in mental imagery research involve the profound relationship between visualization abilities and emotional processing. Strong mental imagery is closely linked to anxiety disorders, with PTSD definitions often centered around uncontrollable traumatic mental images that intrude into consciousness. People with stronger mental imagery show a significantly higher likelihood of developing PTSD after traumatic experiences.

Groundbreaking studies using physiological measurements like skin conductance demonstrate these emotional differences clearly. When reading emotionally charged scenarios, people with mental imagery experience escalating emotional responses as their skin conductance levels rise, indicating activation of fear and stress responses. Participants without imagery show much flatter physiological responses, suggesting that mental imagery serves as a crucial bridge between thoughts and emotions.

This connection occurs because mental imagery creates sensory simulation that can effectively “trick” the brain into responding as if imagined content were real, since the same sensory brain regions activate during both actual perception and visualization. Research suggests that people with aphantasia may be somewhat protected from certain anxiety disorders and may have better natural emotional regulation abilities.

The Future of Mental Imagery Research

Current and planned research in mental imagery spans numerous exciting areas that promise to unlock new insights into human consciousness and cognitive diversity. Scientists are investigating connections between aphantasia and other comorbidities like ADHD, exploring differences in mind wandering and thought control, and examining how mental imagery affects learning strategies across different educational contexts.

The most ambitious ongoing research involves attempts to enhance or restore visualization abilities in people with aphantasia through combined brain stimulation and training programs. However, this work raises important ethical considerations, as any induced imagery abilities would likely be permanent and irreversible, similar to how language acquisition requires extensive practice beyond simple brain stimulation.

Dreams present another fascinating area of active investigation in mental imagery research. Approximately 50% of people with aphantasia report experiencing visual dreams despite having no waking imagery, while others report no visual dream content at all. This phenomenon suggests that different neural mechanisms control voluntary versus involuntary imagery, with some individuals able to experience automatic visual content while lacking the ability to consciously generate mental images.

Mental Imagery as Neural Diversity

Modern mental imagery research emphasizes that aphantasia and hyperphantasia represent natural variations in human neural diversity rather than medical disorders requiring treatment. This perspective has proven crucial in helping millions of people worldwide understand that their different cognitive experiences are simply alternative ways of processing information, each offering unique advantages and capabilities.

The research consistently demonstrates that while people across the mental imagery spectrum may achieve similar performance levels on various cognitive tasks, they employ fundamentally different brain networks and strategies. This remarkable finding reveals the brain’s extraordinary adaptability and the multiple pathways available for accomplishing the same mental functions.

Mental imagery research has important implications for therapeutic approaches as well. Standard treatments like EMDR (Eye Movement Desensitization and Reprocessing) typically rely on visualization and require modification for people with aphantasia. However, alternative approaches can be equally effective when therapists understand and adapt to these neurological differences, emphasizing the importance of aphantasia-informed mental health care.

Getting Involved in Mental Imagery Research

Researchers continue to seek participants for mental imagery studies around the world, and involvement opportunities exist for people across the entire visualization spectrum. Those interested in participating in mental imagery research can visit our Open Studies page and contribute to this growing field of scientific understanding.

Many studies now operate online, allowing participation regardless of geographic location, while others involve in-person testing with advanced techniques like fMRI brain scanning, EEG measurements, and brain stimulation experiments for those near research centers. Complete your demographics and ensure that you turn on research notifications from your profile settings to receive tailored mental imagery research opportunities. The growing aphantasia community also offers ways to connect with others who share similar experiences and stay informed about the latest scientific developments.

Are you a researcher looking to recruit individuals from across the visualization spectrum for your next research study? Visit our Research Collaboration page for more information on research partnerships with Aphantasia Network.

The Ongoing Legacy of Mental Imagery Research

Mental imagery research represents one of the most significant advances in understanding human consciousness variation in recent decades. Professor Joel Pearson’s accidental discovery has evolved into comprehensive research that continues to reshape our knowledge of human cognition and reveal the extraordinary variations in how different minds experience the world.

This research challenges fundamental assumptions about shared human experience, demonstrates the remarkable diversity of consciousness, and shows how the brain’s adaptability allows people with vastly different neural wiring to achieve similar outcomes through alternative cognitive strategies. As the field continues to grow, it promises insights not just into visualization abilities, but into the fundamental nature of human consciousness itself, offering new appreciation for the remarkable spectrum of ways the human mind can function and thrive.

Dawes, A. J., Keogh, R., Andrillon, T., & Pearson, J. (2020). A cognitive profile of multi-sensory imagery, memory and dreaming in aphantasia. Scientific Reports, 10(1), 10022. doi:10.1038/s41598-020-65705-7
Pearson, J. (2019). The human imagination: the cognitive neuroscience of visual mental imagery. Nature Reviews. Neuroscience, 20(10), 624–634. doi:10.1038/s41583-019-0202-9
Keogh, R., & Pearson, J. (2018). The blind mind: No sensory visual imagery in aphantasia. Cortex; a Journal Devoted to the Study of the Nervous System and Behavior, 105, 53–60. doi:10.1016/j.cortex.2017.10.012