Voluntary Imagery
Voluntary imagery is mental imagery you deliberately create, like trying to picture a beach. This is the ability reduced or absent in aphantasia.
Voluntary imagery is mental imagery you deliberately create, like trying to picture a beach. This is the ability reduced or absent in aphantasia.
Voluntary imagery is mental imagery you deliberately create, like trying to picture a beach. This is the ability reduced or absent in aphantasia.
Pupillometry showed that imagined brightness modulates pupil size, but these changes did not correlate with individual self-reported imagery vividness. This suggests a dissociation between subjective reports and objective physiological measures of imagery.
Vanbuckhave, C., Huson, N., Lœvenbruck, H., Guyader, N., & Chauvin, A. (2026). Pupil changes to voluntary and involuntary visual imagery: a unified paradigm with implications for aphantasia research. Neuropsychologia, 223, 109378. doi:10.1016/j.neuropsychologia.2026.109378
Aphantasia is a heterogeneous condition with distinct subtypes, including variations in voluntary control and sensory modalities. Recognizing these differences is essential for developing accurate experimental methodologies and explanations.
Nanay, B. (2025). Varieties of aphantasia. Trends in Cognitive Sciences, 29(11), 965–966. doi:10.1016/j.tics.2025.06.008

This apple illusion allows people who can't visualize to temporarily 'see' an image that isn't there—using visual perception to demonstrate what others experience through their imagination.
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Our course turns your VVIQ result into a profile of your own mind, the words to explain it to the people in your life, and the evidence to hand anyone who says you are not trying. The first two modules are free.