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Aphantasics show up in every industry, with a notable pull toward STEM. How the cognitive difference shapes work, from problem-solving style to career choice.
Aphantasics show up in every industry, with a notable pull toward STEM. How the cognitive difference shapes work, from problem-solving style to career choice.
Aphantasics show up in every industry, with a notable pull toward STEM. How the cognitive difference shapes work, from problem-solving style to career choice.

An artist shares his surprising discovery of living with aphantasia—the inability to visualise. Despite being unable to picture faces or landscapes, he reveals how this unique trait shapes his creative journey, forcing him to work instinctively, embrace experimentation, and use photography, digital tools, and video to help translate emotion into art.
Aphantasia is linked to reduced autobiographical memory richness and lower emotional reactivity to narratives. This suggests that mental imagery plays a key role in social cognition by helping individuals recollect and share personal experiences.
Zeman, A., Digard, B., Happé, F., Levine, B., & Monzel, M. (2026). Rendering aphantasia into the social realm. Trends in Cognitive Sciences. doi:10.1016/j.tics.2025.11.014
Our course turns your VVIQ result into a profile of your own mind, the words to explain it to the people in your life, and the evidence to hand anyone who says you are not trying. The first two modules are free.